Blogs

What is Market Research?   “What is market research?”, to answer this question in simple words, it’s knowing everything about the market you are operating in. Market research is the cornerstone of a...

What is Rural Marketing?   To understand “what is rural marketing?”, we need to understand what is a rural market first. Gone are the days when people used to travel from rural areas to cities and...

How we made the Bacca Bucci logo   The founder of Bacca Bucci responded to “How we made the Bacca Bucci logo” by simply saying that their brand is synonymous with individualism. They celebrate...

Fastrack logo meaning   One of the most prominent apparel brands Fastrack has been a top player in the Indian market for a long time. The interesting story about the Fastrack logo’s meaning...

Why is the Domino logo a dice? If we talk about some of the biggest brands of our time, questions about the Domino logo a dice Domino’s would surely be on the list. When it comes to fast food giants...

Evolution Of Branding In The Digital Age   Branding is not a new-age concept, branding in the digital age has existed since time immemorial in some form or the other. With the advent of the internet...

What are the 4P of design? Design is one of the main steps in the marketing or branding process. It has certain guiding principles that help tackle various difficulties and give direction to any...

Singapore airlines logo   Known for its interesting branding history, Singapore Airlines is widely renowned as one of the world’s best carriers. Singapore Airlines logo is unique, classic, luxurious...

Poem framework in digital marketing In the era of digitization and technology-oriented consumers, new tools keep evolving. The Poem Framework in digital marketing is one such component marketers use...