8 Ways To Get Discovered On Instagram

Welcome to the world of Instagram, where businesses have found a new way to engage and connect with their target audience. With nearly 1 billion monthly active users, Instagram offers a vast marketplace for businesses to showcase their products and services to a global audience. In today’s digital age, having a social media presence is crucial for the growth of any brand. Instagram has emerged as one of the most popular social media platforms for businesses to get discovered on Instagram as a brand.

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With the increasing popularity of Instagram, it’s imperative to increase your brand’s presence on the platform. By implementing a few strategies, you can skyrocket your brand’s popularity on Instagram, leading to increased website traffic and business opportunities. Are you ready to take your Instagram game to the next level? Let’s dive into the world of Instagram marketing!


Create a visually cohesive feed to get discovered on Instagram

Creating a visually cohesive feed is crucial for boosting your brand’s presence on Instagram. Your feed should have a consistent colour scheme that aligns with your brand’s identity. Stick to a colour palette that is reflective of your brand and complements the products or services you offer. Posting high-quality photos is also vital in creating a visually appealing feed. Poor-quality photos won’t do justice to your brand and won’t attract your followers. Ensure that photos are well-lit, sharp, and in focus.

How to Create a Seamless Instagram Carousel Post | Sprout Social

Implementing a unique aesthetic that sets you apart from other brands is also essential. Showcase your brand’s unique personality and style. Be creative and experiment with various content types, including graphics, videos, reels, etc. In a world where content is king, captivating visuals can make all the difference. By creating a visually cohesive feed, you’ll establish a strong brand presence on Instagram and attract more followers. Remember, the key is to showcase your brand’s identity in a creative and eye-catching way to get discovered on Instagram.


Make use of Instagram Stories

Instagram Stories have revolutionized social media marketing by providing a platform for businesses to connect with their audience through interactive and engaging content. A successful Instagram Story strategy should incorporate a variety of different tactics to keep your followers engaged and interested. Post behind-the-scenes content that gives your followers a glimpse into your brand’s personality and values. Let them see the people behind the product or service. Use interactive features like polls and quizzes to encourage engagement and gather valuable feedback from your audience.

Instagram Stories: Your Brand's Complete Guide | Sprout Social

Highlight important messages that align with your brand’s mission and values. But make sure not to overdo it. Finding the right balance is key. Don’t bombard your followers with too much content or they’ll quickly become disinterested. Keep it fun, lighthearted and with a touch of personality so that they always look forward to seeing what’s coming next. With these strategies in mind, you’ll be well on your way to boosting your brand’s presence on Instagram.


Engage with your audience to get discovered on Instagram

Engaging with your audience is crucial to building a loyal following and increasing brand awareness on Instagram. Responding to comments and direct messages lets your audience know that you value them and appreciate their engagement. But it’s not just about reacting – initiate conversations by asking questions in captions and stories. You could also collaborate with your followers by sharing user-generated content or running a takeover.

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Whatever method you choose, make sure to interact with your audience in a meaningful way that reflects your brand’s values and voice. And don’t forget to keep things fun and personable – after all, Instagram is all about creating a community!


Utilize hashtags

Hashtags are a crucial aspect of Instagram marketing. By using relevant hashtags, you can increase your reach, engagement and get discovered by potential customers. Creating a branded hashtag is an excellent way to build brand awareness and encourage user-generated content (UGC). This also makes it easier for you to track the content created by your followers.

How To Use Hashtags On Instagram: Everything You Need To Know

Along with a branded hashtag, research popular hashtags in your industry and use them in your posts. Community hashtags on Instagram can be used to target specific audiences and grow your following. Make sure to include both popular and niche hashtags to increase your chances of being discovered. Just remember not to overuse them. Finding the perfect balance of specific and general hashtags isn’t always easy, but it’s worth the effort.


Partner with influencers

Partner with influencers – Influencer marketing has proven to be a successful strategy for numerous brands on Instagram. Finding influencers in your industry who align with your brand’s values is crucial. It’s important to also offer value to your influencers, whether it be through exclusive content or compensation. But, let’s not forget about the FTC regulations requiring the disclosure of paid partnerships.

How to Find the Right Influencers For Your Brand Campaign | Sprout Social

Not only is it ethical, but it also adds transparency to your brand. Collaborating with influencers can bring a fresh perspective to your content and attract a new audience.


Free tools to track your growth and get discovered on Instagram

Tool Name Description Website Link
Instagram Insights Official analytics from Instagram https://www.instagram.com/
Iconosquare Comprehensive analytics and competitor insights https://www.iconosquare.com/
Social Blade Track follower growth and engagement metrics https://socialblade.com/
HypeAuditor Analyze audience demographics and authenticity https://hypeauditor.com/
Later Scheduling and analytics for Instagram https://later.com/

Conduct Instagram contests and giveaways

Okay, let’s talk about Instagram contests and giveaways. These are great ways to boost engagement and attract new followers. To make sure your giveaway is successful, you need to choose a relevant theme that resonates with your audience. Maybe you can tie it in with a holiday or special event. Offering valuable prizes is also crucial. People won’t be interested in entering your contest if the prize isn’t worth their time. But don’t worry, value doesn’t always mean expensive. Get creative with the prizes – maybe offer a bundle of your products or a unique experience.

Top 5 Instagram Giveaway or Contest Software - Ampfluence | #1 Instagram  Growth Service

Finally, to promote your contest effectively, use a combination of Instagram stories, posts, and paid ads. Make sure your contest is easy to enter and the rules are clear. And of course, don’t forget to disclose any paid partnerships. Now, get out there and start planning that giveaway!


Try Instagram advertising

Trying Instagram advertising can be a strategic move to boost your brand awareness, reach a wider audience and ultimately get discovered on Instagram. However, it is important to choose the right ad format that suits your brand and products. Whether it is a single image, carousel, or video ad, make sure the format aligns with your campaign goals. Setting your target audience is also crucial for the success of your Instagram ad campaign.

Instagram Ads Cost in 2023 | AdBraze

Define your target audience based on demographics, interests, behaviours, and location to ensure your ads are reaching the right people. Design eye-catching visuals that stand out among the sea of content on Instagram. Make sure your ads are visually pleasing and relevant to your brand and products. Don’t underestimate the power of a well-crafted image or video in capturing the attention of your audience and driving engagement. With the right ad format, target audience, and visuals, Instagram advertising can be a valuable addition to your marketing strategy. Don’t be afraid to invest in advertising to take your brand presence on Instagram to the next level.


Post consistently to get discovered on Instagram

When it comes to posting on Instagram, consistency is key. By posting it regularly, the algorithm recognises and help your profile get discovered on Instagram It’s important to create a content calendar to plan out your posts ahead of time. Determine the optimal times to post for your audience and use analytics to track your progress.

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Remember, it’s not just about quantity – quality content is equally important. Strive to post high-quality photos that align with your brand’s aesthetic. Plan ahead, stay consistent and watch your brand’s presence on Instagram soar!


Wrapping up

To sum it up, increasing your brand’s presence on Instagram is crucial for modern-day businesses. By creating a visually cohesive feed, using Instagram stories, engaging with your audience, utilizing hashtags, partnering with influencers, conducting contests and giveaways, trying Instagram advertising, and posting consistently while tracking progress, you can take your brand to the next level on Instagram.


Be sure to implement these strategies and watch your brand soar and get discovered on Instagram. Don’t let your competition get ahead of you, start today!


Some interesting facts about Instagram

1. Instagram’s Explore page can boost content discovery, with 200 million users visiting it daily.

2. Using 11+ hashtags per post can increase engagement, but it’s essential to select relevant ones.

3. Instagram Stories have over 500 million daily active users, making them a powerful discovery tool.

4. Collaborating with influencers can lead to a 50% higher engagement rate for sponsored posts.

5. User-generated content generates 4.5% higher conversion rates, driving brand discovery.

6. Instagram’s algorithm prioritizes content from accounts with high engagement and post consistency.

7. Instagram Insights provide valuable data on reach, impressions, and audience demographics.

8. Engagement rates tend to be highest on Instagram during weekdays, particularly on Wednesdays and Thursdays.



Q: How can I get discovered on Instagram?
A: Optimize your profile, post high-quality content, use relevant hashtags, engage with your audience, and collaborate with others.


Q: Can Instagram Stories help with discovery?
A: Yes, Instagram Stories can boost discovery as they appear on top of users’ feeds and offer a chance to reach a broader audience.


Q: Is it essential to post consistently on Instagram?
A: Yes, consistent posting signals activity and relevancy to the algorithm, leading to increased visibility.


Q: Are there any free tools to track Instagram growth?
A: Yes, tools like Instagram Insights, Iconosquare, Social Blade, HypeAuditor, and Later offer free tracking and analytics.


Q: How many hashtags should I use in my Instagram posts?
A: Using a mix of 11+ relevant hashtags can boost engagement and increase the chances of discovery.


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