What Is A Corporate Logo?
To answer the question ‘What is a corporate logo’, we need to understand the basic definition of a logo first. A symbol that represents a brand visually is called its logo. It’s the visual identity of a company.
A corporate logo helps to set your company apart from your competitors. It could include graphics, font types, and symbols representing a company and conveying its identity and values. It is crucial for any company to have a unique and distinctive logo from its competitors.
A corporate logo depicts the company’s values, ethos, and aspirations. It serves as a visual shorthand for the brand, communicating its essence to consumers.
What Is A Corporate Logo And Brand Identity?
Both corporate logo and brand identity are closely intertwined. A corporate logo is part of a brand’s identity. A corporate logo represents the company visually in the eyes of the consumers, hence becoming their identity.
A corporate logo is a key component of a company’s brand identity as the company’s logo is something the consumer first notices and remembers.
What Is A Corporate Logo Design And Branding?
Corporate logo design refers to creating a visual symbol or mark to be used in the brand logo. The design is often meticulously designed by an expert or designer. Companies usually outsource logo designing services as it is an expert’s work and organizations don’t hire people for one-time work. We, as a logo designing agency, also create unique and out-of-the-box logo designs for our clients.
When it comes to branding, refers to giving the company or its product a story that resonates with the consumers and one which customers can remember and associate the company with.
A corporate logo is an integral part of the branding process. A logo is associated with the company and it represents the company’s story visually.
Product Logo Vs Corporate Logo?
Corporate logo is a wider term and product logo is one of its components. The corporate logo represents the entire company and its activities on a bigger scale. By looking at a corporate logo, a person would be able to identify your company and associate the company’s story with it.
On the other hand, a product logo is specifically created for a particular product. There are instances when a company creates logos for their products as it gives a better sense of identity to all the products and distinguishes them from competitors. The biggest example of this would be Coca-Cola. With so many years spent in the market, Coca-Cola has launched many products such as Sprite, Fanta, Diet Coke, etc. All these products are given product logos.
When companies expand and their product line increases over time, they prefer giving products individual logos which makes them distinct from the other products of the company.
Difference Between A Corporate Brand And A Logo?
There’s a huge difference between a corporate logo and a brand. A corporate logo is a visual symbol or mark which represents the company. It’s a visual identity. A corporate brand is the company’s entire identity in the consumer’s eyes.
Corporate logo is a small component of the broader concept known as corporate branding. In the recent years, corporate branding has become a primary concern for the companies. With the advent of social media, it has become paramount for companies to keep a good brand image.
While corporate logos are an essential part of the branding process which usually happens very rarely as logos are not changed or updated regularly, branding is an ongoing process. Every marketing campaign and rebranding process takes place to keep up a good brand image.
Conclusion
From what you read above, we hope you’ll be able to answer the question ‘What is a corporate logo’ better. A corporate logo is a fundamental element of a company which should be chosen with utmost research and care as it can have long-term effects. However, it is also important to understand that a corporate logo is a small (essential) part of the bigger puzzle called branding.