A submark logo is a smaller and simpler version of your main logo that captures the essence of your brand and can be used in various marketing materials. It is usually a graphic element, such as an icon, a shape, or an initial, that represents your brand without the need for text or complex details. A submark logo is not meant to replace your main logo, but to complement it and add more versatility to your brand identity.
A sub mark logo can be used in situations where your main logo might not fit well, such as:
– Small spaces, such as social media profile pictures, website favicons, or product labels
– Circular or square shapes, such as stickers, badges, or buttons
– Backgrounds that might clash with your main logo colors or style
– Places where you want to create a subtle or minimalistic impression, such as watermarks, signatures, or stamps.
what is a submark logo used for
A submark logo is a smaller and simpler version of your main logo that can be used in different situations where the main logo might not fit or look good. For example, you can use a submark logo on your social media profiles, your website favicon, your business cards, or your product labels. A submark logo helps you maintain your brand identity and recognition while being flexible and adaptable.
In this blog post, I will explain what a submark logo is, how it differs from a secondary logo, and how you can create and use submark logos for your brand. I will also show you some examples of submark logos from different brands and industries.
Some benefits of having a sub mark logo are:
– It helps you maintain your brand consistency and recognition across different platforms and materials
– It gives you more flexibility and creativity to use your logo in different ways and contexts
– It enhances your brand personality and style by adding more variety and fun to your logo design
– It makes your logo more memorable and distinctive by highlighting the most important or unique aspects of your brand.
How does a submark logo differ from a secondary logo?
A submark logo is not the same as a secondary logo, although they are both variations of your main logo. A secondary logo is a simplified version of your main logo that preserves the main elements, such as the name, the tagline, or the symbol, but rearranges them or changes their size or orientation to fit different formats or layouts. A secondary logo is usually used when your main logo is too large, complex, or horizontal to fit well in a certain space, such as a website header, a banner, or a flyer.
A submark logo, on the other hand, is a more abstract and minimal version of your main logo that removes the text and the details and focuses on the most recognizable or symbolic part of your logo, such as an icon, a shape, or an initial. A submark logo is usually used when your main logo is too small, detailed, or vertical to be seen clearly or to look good in a certain space, such as a social media profile, a website favicon, or a product label.
How to create and use a submark logo for your brand?
To create a sub mark logo for your brand, you need to follow these steps:
- Identify the core element of your main logo that best represents your brand and can stand alone without text or other details. This could be an icon, a shape, a letter, or a combination of these.
- Simplify and refine this element to make it clear, clean, and scalable. You might need to adjust the colors, the fonts, the strokes, or the proportions to make it look good in small sizes and different shapes.
- Test your submark logo in different contexts and formats to see how it looks and works. You might need to create different versions of your submark logo for different purposes, such as a circular version for social media profiles, a square version for website favicons, or a monochrome version for watermarks.
- Use your submark logo strategically and consistently in your marketing materials and platforms. You should always use your submark logo in conjunction with your main logo or your brand name, and not as a replacement. You should also follow your brand guidelines and style when using your submark logo, such as the colors, the fonts, the spacing, and the alignment.
Submark logo examples
A submark logo is a smaller and simpler version of your main logo that can be used in different situations where the main logo might not fit or look good. For example, you can use a submark logo on your social media profiles, your website favicon, your business cards, or your product labels. A submark logo helps you maintain your brand identity and recognition while being flexible and adaptable.
Here are some examples of sub mark logos :
– A sub mark logo for a coffee shop that uses a coffee cup icon and the letter C
– A sub mark logo for a yoga studio that uses a lotus flower icon and the letter Y
– A sub mark logo for a bakery that uses a cupcake icon and the letter B
– A sub mark logo for a travel agency that uses a globe icon and the letter T
Primary secondary and sub-mark logo
Primary, secondary, and submark logos are different variations of your main logo that can be used for different purposes and contexts. They help you create a consistent and flexible brand identity that can adapt to various formats and layouts. Here is a brief explanation of each type of logo:
– Primary logo: This is the main logo that represents your brand and is used most frequently. It usually includes your full business name and may also include a tagline, a website, or a geographic location. It should communicate who you are, what you offer, and where you operate.
– Secondary logo: This is a simplified version of your primary logo that preserves the main elements but rearranges them or changes their size or orientation to fit different spaces or formats. It is used when your primary logo is too large, complex, or horizontal to look good in a certain situation, such as a website header, a banner, or a flyer.
– Submark logo: This is a more abstract and minimal version of your primary logo that removes the text and the details and focuses on the most recognizable or symbolic part of your logo, such as an icon, a shape, or an initial. It is used when your primary logo is too small, detailed, or vertical to be seen clearly or to look good in a certain situation, such as a social media profile, a website favicon, or a product label.
Conclusion
A submark logo is a valuable asset for your brand identity that can help you create a consistent, flexible, and memorable impression on your audience. By following the steps and tips in this blog post, you can create and use a submark logo for your brand that complements your main logo and enhances your brand personality and style.